Maybe stories are just data with a soul – Brene Brown
Welcome to the portfolio website of Kelley Gifford.
“Every story is complicated until it finds the right storyteller.” – Anonymous
I focus on the story beyond the numbers. In fact, numbers are just symbols if you don’t have the story to explain their relevancy. The combination of figuring out the complex analysis of why certain language causes results to shift is where the inciting incident begins and where I enter in.
This Brand of Me 